Pamela is currently SVP, Global Head of Design at Scotiabank. She is charged with implementing proven practices in design strategy and service design, product design, visual design and usability to create transformative digital financial experiences for Scotiabank customers. Pamela brings over 20 years of experience in the design of digital consumer experiences (including both hardware and software products), and at times in her career has been a content writer, creative director, information architect, product designer and design leader – these experiences, along with her profound interest in human behaviour and culture have allowed her to create user-friendly and engaging technology experiences enjoyed by millions of people in over 190 countries. She is a practiced software start-up veteran, having scaled the design and experience team at Kobo Inc. as it grew from a small pilot program into a global, market-leading digital reading company. Prior to taking on the Global Head of Design job at Scotiabank, she spent two years helping to build LEAGUE, a digital platform disrupting the health insurance industry in Canada and the United States.